1. Agencies Often Lack of Focus
The past ideas of agencies helping startups just don’t work. Well, unless you’re spending $100,000 a month with them and they truly NEED you to stay on board. You can’t be all things to all people. If you do, you’ll position yourself as a marketing Swiss army knife who offers a lot of things but not known for being great for any one of them.
2. Agencies Don’t Understand Integrated Marketing
“Integrated Marketing” is no longer where traditional and digital channels intersect. In fact, it’s not about channels or integration at all anymore. It goes well beyond this theory as it prioritizes personalization with your customer and their experience. It crushes the “one size fits all” theory as it’s primary goal is to connect with loyal consumers. It’s the idea that fewer, more engaging interactions outweigh larger volumes with low engagement. And it’s the startups that have tackled this with flying colors, on their own.
3. Strategy After Startup Tactics
The successful execution of digital projects/programs is formulaic. What drives business success is a holistic strategy and planning. There has to be someone on hand that sees the big picture. Someone that not only holistically understands the clients business goals, success metrics, audience and the customer journey(s) but also how to leverage the resources, technologies, and channels to amplify the brand’s message and maximize marketing efforts and budget.